Tennis Wear Brand Campaign in Paris - From Planning to Execution

Working with Thaber tennis wear brand on their first big brand campaign was nothing short of a dream come true. From securing key locations to curating the perfect team, every step of the process was a collaborative journey towards bringing their vision to life.

It all began when their brand representative Michel reached out to me. They appreciated the unique, vintage and dreamy aesthetic of my work, which they felt perfectly aligned with their brand's identity. After a call where we discussed their vision and aspirations, it became clear that our collaboration would be a match made in heaven.

Moko, the owner of Thaber, shared her inspiration behind the creation of her brand, citing influences such as vintage aesthetics and the timeless elegance of Audrey Hepburn. With this vision in mind, I set out to guide them through the process of executing a successful fashion photoshoot.
As a New York-based brand, Thaber required my local professional expertise for the organization and planning of a complex brand campaign shoot in Paris.
 

One of the first steps was to assemble the perfect team. Drawing from my network of talented professionals, I curated a selection of models and hair and makeup artists who embodied the essence of Thaber's brand identity.

Next, I embarked on a scouting mission to find the ideal locations for the shoot. Inspired by Moko's vision of vintage elegance, we decided on the picturesque Luxembourg Garden and a stunning, unconventional tennis court location. These settings provided the perfect backdrop for showcasing Thaber's unique blend of femininity and athleticism.

Our cooperation included several shoots across different locations - one in the studio for the e-catalog shots (representing the garments worn by models in the studio with the white background), one on the tennis court, and one in the Luxembourg Garden. Using both film and digital cameras, I captured the essence of Thaber's brand with precision and artistry. While this gallery showcases the digital photos we produced, there's also a more ethereal and nostalgic collection of film images available in my article Campaign Shot in Paris on Film for Designer Tennis Wear Brand.

Throughout the entire process, communication was key. I made sure to keep the Thaber team informed every step of the way, ensuring that their vision was brought to life with precision and care. Collaboration flowed effortlessly, thanks to their openness and trust in my creative direction.

In the end, the campaign exceeded all expectations. Thaber's tennis wear came to life in a way that was both timeless and contemporary, thanks to our collective efforts and unwavering commitment to excellence. I'm grateful for the opportunity to have been a part of this project and look forward to future collaborations with Thaber brand.