From Concept to Completion: E-Commerce Catalog Shoot for a Sports Brand by Anya Parsley in the Parisian Photo Studio
This project began when the owner of a renowned fashion brand approached me with a clear vision: to showcase their new collection on a diverse range of models, emphasizing how the garments look on different body sizes and beauty types. The goal was to capture the true colors and details of each outfit using professional studio lighting against a crisp white background.
After discussing the requirements, we decided on four models, each representing different sizes and ethnicities, to ensure the collection was presented inclusively. We also outlined the number of looks and photos needed for the shoot. Once the details were finalized, the products were shipped to me for preparation.
I then took on the task of casting the right models and securing a studio that met the technical requirements for the shoot. The studio’s lighting and setup were crucial in bringing the brand’s vision to life.
On the day of the shoot, despite a few unexpected challenges, the team worked seamlessly to create beautiful images. The client was thrilled with the final results, which perfectly captured the essence of the collection.
These photos now feature prominently on the brand’s website and Instagram, effectively showcasing the diversity and vibrancy of the new collection.
