Commercial Photoshoot with Four Models and Two Influencers for a Hair Care Brand

For this commercial photoshoot, we set out to highlight the transformative power of a subscription-based hair care box designed specifically for curly hair. The brand's mission was to celebrate and enhance the natural beauty of all curl types, and our goal was to visually convey that promise.

 

To achieve this, we selected four models, each representing a different curly hair type—from coarse, tight coils to soft, loose waves. Additionally, we involved two popular influencers known for their curly hair, bringing broader visibility and credibility to the campaign.

The shoot took place in a carefully designed studio, including a bathroom setup to demonstrate the product in action. We captured intimate moments of the models using the hair care products, showcasing the application process in a relatable, everyday setting. The bathroom environment, with its clean lines and soft lighting, provided the perfect backdrop for before-and-after shots that highlighted the effectiveness of the products.

 

The before-and-after images were particularly striking, showing the clear transformation in each model’s hair—from frizzy to defined, dry to hydrated. These visuals underscored the brand’s commitment to delivering real, tangible results.

We also featured the brand’s creator and owner in several shots, emphasizing the personal connection and passion behind the product. These images added an authentic touch, reinforcing the brand’s credibility and dedication to its customers.

The final photos were a cohesive blend of lifestyle imagery, product usage, and powerful transformations. They now play a central role in the brand’s marketing strategy, featured prominently on their website, social media, and promotional materials.

This project was not just about showcasing a product; it was about telling a story of empowerment, self-care, and the beauty of every curl.

Paris fashion photographer directing commercial photoshoot for hair care brand.
Fashion photographer in Paris directing commercial photoshoot for hair care brand.
Influencers and models with curly hair at commercial photoshoot in Paris studio.
Fashion photographer in Paris directing commercial photoshoot for hair care brand.
Paris fashion photographer captures influencer and model with curly hair for hair care brand campaign.
Commercial photoshoot in Paris for curly hair care subscription box by fashion photographer.
Paris fashion photographer captures influencers with curly hair for hair care brand campaign.
Influencer and model with curly hair at commercial photoshoot in Paris studio.
Insta-famous influencers with curly hair at commercial photoshoot by Paris fashion photographer
Paris commercial shoot showcasing curly hair care products
Model showing curly hair care products during commercial photoshoot in Paris by fashion photographer Anya Parsley
Model showing curly hair care products during commercial photoshoot by Paris fashion photographer Anya Parsley
Models with curly hair at commercial photoshoot in Paris studio setting.
Paris commercial shoot showcasing curly hair care products with diverse models.
Paris commercial photoshoot with brand creator and models with curly hair.
Paris studio commercial shoot with curly hair models and hair care products.
Commercial photoshoot featuring diverse models with curly hair types by Paris fashion photographer
Commercial photoshoot in Paris featuring diverse models with curly hair types
Professional fashion photographer in Paris directing curly hair care brand campaign.
Before-and-after shots of curly hair transformation by Paris fashion photographer
Before-and-after shots of curly hair transformation by Paris fashion photographer
Close-up of curly hair transformation during Paris commercial photoshoot.
Fashion photographer Paris captures the before-and-after of curly hair transformation.